Ep 141: Ford on Reforestation

A self-professed contrarian, Ford Seeman is determined to challenge the idea that we can’t do anything as individuals to save our planet. To empower people and businesses with tools to track and negate their carbon footprint, Ford created Forest Founders — a straightforward, subscription-based service where users can plant trees and earn rewards through a personalized dashboard.

Raised in the concrete jungle of New York City, Ford still found a way to develop an affinity for nature. He fondly recalls a summer spent in an Outward Bound program. Somewhere between canoe trips and treks through the wilderness, Ford developed a lasting appreciation for nature and a sense of responsibility to our environment and its trees, the ultimate carbon reducer.

After studying political science and psychology at Lesley University, Ford went on to explore many professional paths — including working as an associate broker on Wall Street and cofounding an energy drink company. Troubled by the greed and waste he witnessed in these fields, Ford was inspired to create Forest Founders, a company that seeks to align nature with capitalism and help both businesses and consumers become carbon accountable.

Where to find Ford:

• Facebook: https://www.facebook.com/forestfounders

• Instagram: https://instagram.com/forestfounders

• Twitter: https://twitter.com/ForestFounders

• LinkedIn: https://www.linkedin.com/company/forest-founders/about/

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